Top 5 Social Apps in Ghana Q4 2022 Performance

In the fourth quarter of 2022, the social app landscape in Ghana included diverse performance metrics for the top five applications: TikTok Lite - Save Data, Facebook Lite, Save Status - Video Downloader, Instagram, and Status Saver - Video Saver. Below, we delve into the specifics of their performance based on data from Sensor Tower.

TikTok Lite - Save Data from TikTok Pte. Ltd. saw its weekly revenue peak at approximately $2.9K in the final week of December. Downloads fluctuated, starting at around 319K in late September and peaking at 449K in early October, before ending the quarter at 284K. Weekly active users ranged from 4.3M to 4.8M, closing the year at around 4.7M.

Facebook Lite by Meta Platforms, Inc. exhibited a steady revenue stream, peaking at $100 in the week of December 19. Downloads varied, starting at 105K in late September and reaching a high of 151K in mid-November, closing the quarter at 90K. Active users remained relatively stable, averaging around 8.3M to 8.4M throughout the period.

Save Status - Video Downloader from Filtra Tech noted significant fluctuations in downloads, with a high of 318K in late October and a low of 7.9K in mid-December, ending the quarter at 13K. Active users peaked at 681K in early November but declined to 289K by the end of December.

Instagram showed a gradual increase in revenue, peaking at $60 in the final week of December. Downloads saw a consistent rise, starting at 49K in late September and reaching 63K by the end of December. Active users also grew steadily, starting at 3.2M and ending the quarter at 3.4M.

Status Saver - Video Saver from Save Status, Video & Image Downloader maintained a stable download range, peaking at 39K in late October and concluding the quarter at 27K. Active users rose from 249K in late September to 290K by mid-December, closing the quarter at 289K.

These insights are based on data from Sensor Tower, where more detailed analytics can be found.